单选

Which of the following statements meets the description of selling concept?

单选

Which of the following is the characteristics of the monopoly market?

单选

Which of the following is the characteristics of the oligopoly market?

判断

By product uses, there are consumer markets and industry markets. They are actually markets for consumer goods and goods for production consumption.

判断

According to production factors required in the production process, there are markets for material products, capital, labor, technology, information, services, real estate, etc.

判断

product is the combination of goods, services, information and experiences that satisfy the demands or wants of consumers.

判断

Green marketing requires companies to prioritize ecological and social benefits over economic benefits.

判断

Enterprises should understand customers’ feelings and make customers participate in process of service marketing.

判断

The basic view of production is that customers welcome the best quality and performance products and are willing to pay high prices

单选

Consumers choose to buy a house by installment in a certain period of time, and they may need to temporarily give up overseas travel, which belongs to the competition of substitute products(A ):

单选

The competition between cars, moped and bikes belongs to

单选

Which of the following does not belong to the consumer's values ?

判断

For a mature industry with high economies of scale, new entrants are generally strong and prepared.

单选

Which of the following conditions is market specialization?

单选

Which of the following conditions is product specialization?

判断

Market segmentation refers to the division of the overall market of a certain product into several homogeneous markets of customer groups according to the differences in customers' demand, desire, purchase behavior and other aspects.

判断

Behavioral variables refer to factors such as when a consumer buys a product, the benefits they pursue, the degree of market entry, the frequency of use, and their loyalty to the brand.

判断

The conditions for effective market segmentation include differentiation and uncertainty.

单选

Where consumers go to shop?

单选

Which one is not a psychological factor that affects the consumer?

单选

Consumers are ( ) who engage in consumer behavior activities in order to obtain living materials

判断

Those products such as high-priced and high-priced high-risk technology or closely related to consumers' self-image (such as cars and high-end clothing) often collect information widely and make purchase decisions carefully after careful study.

判断

Based on the information collected, customers will evaluate and make a choice.

单选

Which of the following is NOT a consumption goods？

单选

Which of the following is NOT a Marketing Strategy at the Decline Stage

判断

Brand asset is a kind of overvalue exceeding the interests of goods or services itself. It realizes its value through offering additional benefits to consumers and businesses, and closely links with a particular brand.(A)

判断

A similar packaging strategy refers to the separate design of products of different quality levels for the production and operation of enterprises.

判断

Consciousness, ideas, and counseling cannot become products because there is no material carrier.

单选

The pricing of the phone ends at 88. Which one does this psychological pricing belong to？

单选

Which of the following is a demand-oriented pricing method?(A)

判断

Loss leader pricing is based on the price that consumers are accustomed to and familiar with.

判断

When the cost of by-product disposal is high, the main product pricing increases.(A)

判断

Skimming pricing refers to a low-price strategy.

单选

Conflict between the upstream and downstream channels of the channel belongs to( A)

单选

(D ) refers to the number of levels and links that make up the channel, or the members of the different levels that make up the marketing channel.

单选

What kind of product is a special stamp for a collector?(C)

判断

When the target customers are scattered, companies tend to choose long and wide distribution channels.(A)

判断

The product is highly technical and often requires maintenance, and this product is suitable for long channels.

单选

When the price of the product is high and the performance is complex and needs to be explained, which method is usually used by the company to do promotion(C)

单选

When the price of the product is low, the usage is small, and the customers are scattered, what kind of promotion strategy do companies usually use?

单选

Targeted and interactive, which of the following marketing strategies has the advantage?

判断

In advertising strategy, the choice of media is very important, and the timing strategy is also very important.

判断

The advantage of personnel selling is that it is low-cost.